Privacy Policy

1. Information We Collect

We collect the following types of personal data:

Information You Provide Directly

• Full name, email address, telephone number, and postal address
• Details about your injury, including type, severity, and circumstances of the accident
• Medical information relevant to your personal injury claim
• Information provided through our compensation calculator tool
• Any correspondence you send to us via email, phone, or contact forms

Information Collected Automatically

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation patterns
• Referring website addresses and search terms used
• Cookie data and similar tracking technologies (see our Cookie Policy)

2. How We Use Your Data

We use your personal data for the following purposes:

• To provide compensation estimates through our injury claim calculator
• To match you with a suitable SRA-regulated personal injury solicitor
• To communicate with you about your claim enquiry and provide updates
• To improve our website, services, and user experience
• To comply with legal and regulatory obligations
• To detect and prevent fraud or misuse of our services
• To send you information about our services where you have given consent

3. Legal Basis for Processing (GDPR)

Under the UK GDPR, we process your personal data on the following legal bases:

Consent (Article 6(1)(a))

Where you have given clear consent for us to process your personal data for specific purposes, such as receiving marketing communications or using non-essential cookies.

Contract (Article 6(1)(b))

Where processing is necessary for the performance of a contract with you or to take pre-contractual steps at your request, such as matching you with a solicitor.

Legitimate Interests (Article 6(1)(f))

Where processing is necessary for our legitimate business interests, such as improving our services, website analytics, and fraud prevention, provided these interests do not override your rights.

Legal Obligation (Article 6(1)(c))

Where processing is necessary to comply with a legal obligation, such as record-keeping requirements or responding to lawful requests from authorities.

Special Category Data

Where we process health-related data (information about your injuries), we do so on the basis of your explicit consent under Article 9(2)(a) of the UK GDPR.

4. Data Sharing with Solicitors

When you submit a claim enquiry, we share your personal data with our panel of SRA-regulated personal injury solicitors. This sharing is essential to provide our solicitor matching service. Specifically:

• Your data is shared only with solicitors who specialise in your type of injury claim
• All solicitor partners are regulated by the Solicitors Regulation Authority (SRA) and bound by professional confidentiality obligations
• Solicitors process your data as independent data controllers for the purpose of assessing and handling your claim
• We do not sell or share your data with third parties for marketing purposes
• We may share anonymised, aggregated data with partners for statistical and analytical purposes

5. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand how visitors interact with our site. We use essential cookies that are necessary for the website to function, as well as optional analytics and functional cookies.

For comprehensive information about the cookies we use, how to manage them, and your choices regarding cookie consent, please read our full Cookie Policy.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Active claims: Data is retained for the duration of your claim and for 6 years after resolution, in accordance with the Limitation Act 1980
• Unsuccessful or withdrawn claims: Data is retained for 3 years from the date of withdrawal or rejection
• Calculator usage data: Anonymous calculator data is retained for 2 years for service improvement purposes
• Marketing communications: Data is retained until you withdraw consent or unsubscribe
• Website analytics data: Retained for up to 26 months in accordance with our analytics provider's policies

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you. We will respond to your request within 30 days.

Right to Rectification

You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

Right to Erasure

You have the right to request deletion of your personal data, subject to certain legal exceptions (such as where we need to retain data for legal claims).

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.

Right to Object

You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest its accuracy.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and staff training on data protection. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your personal data is primarily processed within the United Kingdom and European Economic Area. Where we use service providers that may process data outside these areas (such as cloud hosting providers), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

10. Contact Us About Your Data

To exercise any of your data rights, or if you have questions about how we handle your personal data, please contact our Data Protection Officer:

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any significant changes will be communicated through a prominent notice on our website. We encourage you to review this page periodically. Your continued use of our services after any changes constitutes acceptance of the updated policy.